Tell us about Girls Do Succeed, where did the name come from?
GDS came from my obsession with the word 'Goddess'. Before the whole
sport concept I wanted to create something with the Goddess name or theme.
It grew out of that and decided to shorten it and give it a different
meaning. Before I came up with 'Girls Do Succeed' I was developing the
brand for my final major project at university which would be based on
female sports and streetwear. 'Girls Do Succeed' came to me because
throughout my research I felt that women had a triumphant journey through
sports and succeeded in gaining respect and a strong position in the
sporting world. I then internalised the success theme and related it also
to social issues young females face today with pressures of looking and
attaining a certain life and appearance. So that’s pretty much where it
You’re also apart of collective In Bloom, tell us a bit about it. What’s in store for 2018?
So we are friends before business partners lol. There’s 8 of us and we
are a ball of fun but also a creative female powerhouse. We do everything
from video production, social campaigns, lookbooks, events, art direction,
art/graphics and casting/modelling. For 2018 we already have a few great
clients we are working with and also looking at bringing out our own
products and merch.
What’s your earliest memory of wanting to be in the fashion/ creative industry?
I always loved drawing and creating from a young child. My mum tells me
she knew it before I could even talk. Everything pretty much started from
there. I then consciously studied creative subjects all through school,
taking textiles, art, photography etc. The more my knowledge and skills
grew, the more my interest grew.
In your personal experience, do you find it difficult being a women of colour within the fashion industry?
Sometimes. Your faced with clients who come with an idea that
appropriates or is very insensitive to certain cultures which puts you in
awkward positions. But overall, I've never had extremely bad experiences
which I'm thankful for.
What song/artist/ music genre motivates you must when you’re creating?
Afrobeats and Rap/Drill motivate me. I find theres soon much energy in
both genres, so i prefer to work to those sounds.
What’s your biggest aim for 2018?
TO SAVE SAVE SAVE. Invest. And take GDS to the next level!
Photography: Amber Grace Dixon
Interview: Safiya Yekwai