Jimothy Lacoste is a name that not everyone might be familiar. However, he is making huge strides within the UK music industry. I stumbled across Lacoste when I happened to click on a video on The Fader, where they followed the North London teen rapper for the day whilst documenting his eccentric antics. He splashes his face seven times, rinses in a cold shower in the morning, drinks four pints of water a day, and fasts for 24 hours on Tuesdays.
Jimothy’s music style is something of a parodax, making music that is both peculiar and enthralling. In the current “Urban” London music scene, with artists such as Skepta, Mist and Stormzy shining a light on UK sounds and Grime; Lacoste’s style of mixing influences from 90’s cheese pop and grime is very unexpected, yet is a real breath of fresh air.
211 Girls had the pleasure of attending Lacoste’s show at the cool indie venue ‘The Dome’. As we waited for Lacoste to come on stage the young crowd were buzzing for his arrival. On stage, some of his best known slogans such as ‘Life is getting quite exciting‘ had been made into decorative applique wall hangings; something you would imagine his Nan might of made. Jimmy bursted on stage and started off with one of his break out tracks: ‘Drugs’. First thing that jumped out to me, other than the 90’s style drum sythns and the soft articulate melodic sounds of Jimmy’s voice over the beat, were the lyrics. ‘Take it easy with your drugs or it could be a loss’. His music always seems to have a sense of humour and positive message.
Jimmy didn’t disappoint and played other hits such as ‘Future Bae’, ‘I Can Speak Spanish’, and his newest hit ‘Fashion’. He had an enigmatic presence, jumping onstage, whilst his personal film crew filmed every move, showcasing his smooth dance moves. He stage dived into the crowd (in the most orgainsed manner, might I add), giving the concert goers ample warning and count down before jumping in.
All in all we thoroughly enjoyed Lacoste’s performance, his awkward yet likeable mannerisms and cool upbeat music is something you just cannot enjoy. He is set to be performing in London next year Valentine’s day so we suggest you make sure you find your ‘Future Bae’ soon!
Text and Images: Safiya Yekwai